In Discord server operation, revitalizing the community is the key to success. A server where members actively interact and which is full of energy is a joy for operators and a driving force for promoting community growth.
Discord provides a powerful analytical tool called “Server Insights” to support server revitalization.
This article delves deeply into the functions of Server Insights and teaches you how to grasp the current state of your community and make improvements by reading and interpreting the data. In addition, it will answer specific questions and frequently asked questions.
What are Server Insights?
Server Insights is a feature that provides data for analyzing the activity of your server from various angles.
- Visitors: The number of members who clicked on a channel within the server. This shows the degree of interest in the server.
- Communicators: The number of members who sent messages or participated in voice chat within the server. This shows the number of members who are actually communicating.
- New Member Retention Rate: The percentage of members who joined the server and then returned to the server after one week. This shows whether new members are staying with the server.
- Active Members: The number of members who were active within a certain period. This shows the activity level of the server.
- Messages Sent: The number of messages sent in text channels. This shows the level of communication activity.
- Voice Chat Participation Time: The total time spent connected to voice chat. This shows the level of voice communication activity.
In addition to this data, Server Insights can analyze members’ activity times and popular channels.
A Detailed Look at Server Insights
When you open Server Insights, the following information is displayed:
- Overview:
- Key Metrics: Shows the total number of visitors, communicators, new member retention rates, and active members on the server in easy-to-understand graphs.
- Period Comparison: By comparing with the previous week or month, you can grasp the growth and changes of the server.
- Welcome Section:
- Analysis of New Members’ Behavior: You can analyze which channels new members have accessed, how many messages they have sent, and which roles they have joined.
- Measuring the Effectiveness of Welcome Messages: You can evaluate whether welcome messages are functioning effectively and use it to improve them.
- Engagement:
- Activity by Channel: You can analyze which channels are being actively used and which channels are lively with conversation.
- Activity by Time Zone: You can analyze what times members are active and which days have the most active users.
- Growth and Revitalization:
- Number of Members Increased: You can check the increase in the number of server members by day, week, and month.
- Event Participant Numbers: You can analyze how many people participated in events and the extent to which events contributed to increasing members.
Improvement Measures Using Server Insights
1. Analyze the Ratio of Visitors to Communicators
- Ideal Ratio: The ideal ratio is that about 50% of visitors become communicators.
- Improve Ratio:
- Proactive Communication: Let operators and moderators proactively initiate conversations and encourage members to participate.
- Provide Topics of Interest: Provide topics that members are likely to be interested in and create opportunities for conversation.
- Events and Projects: Regularly hold events and projects to promote interaction.
- Review Channel Composition: Consider a channel composition that makes it easy for communication to occur (e.g., theme-based channels, chat channels).
2. Optimize the Welcome Section
- Analysis of New Members’ Behavior: Analyze what actions new members are taking on the server and find areas for improvement.
- Improvement Measures:
- Attractive Welcome Messages: Explain the purpose and rules of the server in an easy-to-understand manner and convey a welcoming feeling.
- Set Up a Self-Introduction Channel: Create a place where new members can easily introduce themselves.
- Easy-to-Understand Server Guide: Provide a guide that summarizes the configuration and rules of the server.
- Beginner-Oriented Events: Hold events for new members and support them to assimilate into the community.
3. Revitalize Channels with Low Engagement
- Activity Analysis by Channel: Analyze which channels are being actively used and which channels have stagnant conversations.
- Revitalization:
- Questions and Surveys: Conduct questions and surveys that encourage discussion.
- Interesting Content: Share content that attracts members’ interest (images, videos, articles, etc.).
- Events and Projects: Hold events and projects related to the channel.
- Merge or Delete Channels: Consider merging or deleting channels with low usage.
4. Strategically Utilize Voice Channels
- Analysis of Voice Channel Usage: Analyze which voice channels are being used and which times have the most usage.
- Utilization:
- Voice Events: Hold events using voice channels, such as chat parties, game tournaments, and karaoke contests.
- Promote Interaction: Operators and moderators should proactively participate in voice channels to interact with members.
- Set Themes for Voice Channels: Divide voice channels by theme, such as chatting, games, and music, to meet members’ needs.
5. Measure the Effectiveness of Events
- Event Effectiveness Analysis: Analyze the number of event participants, the increase in new members, and new member retention rates to measure the effectiveness of events.
- Improvement:
- Review Event Content: Review event content based on feedback from participants.
- Improve Announcement Methods: Devise a method for announcing events and make them known to more members.
- Follow-up After Events: Continue to communicate with participants even after the event to promote continued interaction.
Frequently Asked Questions
Q. Where can I check Server Insights?
A. You can check them from the “Server Insights” tab in Server Settings.
Q. For how long is Server Insights data stored?
A. Data for up to 90 days is stored.
Q. Can I export Server Insights data to a CSV file?
A. Yes, you can export it.
Summary
Server Insights is a powerful tool that is essential for operating a Discord server. By utilizing Server Insights, you can grasp the current state of your server and identify areas for improvement. Make active use of it and build a vibrant and attractive community!