In recent years, the importance of Discord in the gaming industry has been increasing.
It has evolved beyond a simple communication tool for gamers into a platform for game developers to strengthen their connection with players and grow their games.
The newly introduced “Video Quests” by Discord have the potential to accelerate this evolution even further.
This article will deeply explore the details of Video Quests, how they differ from conventional Quests, and how they can be used for game promotion, exploring the future of the gaming industry as envisioned by Discord.
Discord: A Bridge Connecting Game Development and Players
Discord has become indispensable for gamers due to its excellent communication features.
However, Discord’s role is not limited to simply facilitating interaction between players. For game developers, Discord is also an important tool for connecting directly with players, forming communities, and obtaining feedback.
Discord aims to support the entire game development lifecycle by enhancing features for game developers. One of these efforts is “Quests.”
Quests: An Innovative Ad Format to Increase Player Engagement
Quests are an innovative advertising format that game developers can use to encourage players to experience their games and offer rewards, thereby acquiring new players and increasing engagement of existing players.
Players can participate in quests on Discord and earn rewards by playing designated games.
Conventional Quests were primarily aimed at encouraging gameplay, but the newly introduced Video Quests allow players to receive a wider variety of information through video content.
Video Quests: Pioneering a New Era of Game Promotion
Video Quests enable the distribution of various video content on Discord, such as game trailers, season launches, and gameplay reveals, allowing players to effectively learn about the appeal of games.
Three Benefits of Video Quests
- High Immersion: Players can seamlessly watch videos on the Discord interface, increasing their immersion in the content.
- Player-Led Viewing Experience: Players can watch videos at their own pace and discover new games and content without interrupting their Discord experience.
- Distribution of Diverse Content: By distributing various content such as teaser videos of games under development, introductions to update information, and live streams of e-sports tournaments, you can attract player interest and promote continuous engagement.
Video Quests vs. Conventional Quests: What’s the Difference?
| Feature | Conventional Quests | Video Quests |
| Content Format | Text-Based | Video-Based |
| Main Purpose | Promote Gameplay | Provide Information, Increase Awareness |
| Appeal | Limited | High |
| Information Delivery Amount | Small | Large |
| Player Engagement | Moderate | High |
Examples of Video Quests
- Distributing the Latest Information on AAA Titles: Distribute the latest trailers and gameplay footage to increase anticipation before release.
- Increasing Awareness of Indie Games: Introduce unique game systems and world views through video to increase player interest.
- Live Streams of E-Sports Tournaments: Stream tournaments in real time to foster a sense of unity with viewers.
- Introducing Game Update Information: Provide easy-to-understand explanations of new characters, maps, and items in video format.
- Developer Interviews: Deepen empathy with players by conveying behind-the-scenes development and thoughts about the game.
Discord’s Vision for the Future: Reducing the Distance Between Game Development and Players
Through Video Quests, Discord aims to further reduce the distance between game developers and players and build closer relationships.
Video Quests will become a powerful tool for game developers to speak directly to players and gain their empathy.
Conclusion
Video Quests are an innovative feature that opens up new possibilities for game promotion.
By strategically utilizing Video Quests, game developers will be able to capture the hearts of players and lead their games to success. Discord will continue to evolve with the aim of being a better platform for both game developers and players.